Guide: International Marketing Practices for Forest Products SMEs

There has been never a better opportunity for small to medium sized forest products firms to expand into international markets. Social media and improved distribution methods now allow smaller companies to compete directly with larger firms in the global marketplace. The purpose of this guide by Virginia Tech and the University of Minnesota is to provide small and medium sized forest products businesses with easy-to-use information on how to systematically evaluate factors critical to a successful overseas operation and outline an applicable marketing strategy to enter international markets.